市场营销2021年留学申请书

由 范文百科 分享时间：2023-07-24 12:52:46 加入收藏我要投稿点赞

出国留学每一个国家办签证的要求不同，很多同学在签证上面出状况。美国施行的是面签，面签效率高，可当天完成。在面试过程中签证官会观察你的语言能力，并要求你陈述自己的学习计划和目标。这里给大家分享一些市场营销2021年留学申请书，欢迎阅读!

市场营销2021年留学申请书

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

出国留学前必要的准备

1、语言能力准备

很多人认为学英语直接到国外学，因为国外的英语环境好，能够帮助学生更快提高语言能力。但是对于还没有具备扎实语言基础的中国学生而言，这肯定不是一个好建议。

中国学生在接受了长时间的传统填鸭式、应试型教育之后，有很多人不具备良好的独立学习能力和实践勇气，更没有达到对于英语的运用自如。如果马上出国留学，难免听不懂课、张不开嘴，进而陷入学习的恶性循环当中。

建议高中生在出国留学前，做好语言准备，让自己踏出国门后更快地融入当地社会，尽快地与人交流沟通。

2、学习能力准备

国内外的学习方式不尽相同，有留学想法的同学，应提高自己的自学能力，提前学习一些西方大学课程。毕竟语言成绩达标只能说明学生具备一定的英语能力，这还远远不够，因为它不代表学生在西方体系教学模式下能取得好成绩。海外大学的教学和考核模式对中国学生是完全陌生，也与应试教育是截然相反的。因此，很多虽然托福、雅思成绩达标或优秀的学生，到了国外大学课堂，完全无所适从，学习成绩非常糟糕，甚至多门重修，以致被大学勒令退学或转校。

3、生活能力准备

留学海外，学生远离父母，完全依靠自己管理吃穿住行和学习，自我管理能力就变得非常重要。出国留学，实际上也是一个孩子独立的开始，他必须自己面对海外生活的各种问题。此外，团队合作精神、有计划性、时间管理能力等都是要提前做好的准备。能否具备这些优秀品格及个人素质，是保证留学成功又一大关键因素。

4、申请及签证准备

不少国外大学录取学生绝对不只是看托福、雅思成绩或“唯分数论”。在大学申请这一环节，千万不要走格式和流程化，应当客观实际地展现学生的个性化特征、学术成绩和综合能力。学生应该请经验丰富的老师在申请材料这一方面做指导，但是绝对不能做假材料。

5、资金准备

资金是留学的基础保障，也是第一保障，准备送孩子留学的家庭应做好持续支付学生海外学习费用的准备，以及制定可能出现经济断层情况时的应对措施。

但是另一方面，积极做好孩子出国留学前的准备，使孩子更高效地完成海外留学计划，才是节省家庭支出、并获得幸福回报的最有效办法。

6、海外人脉资源准备

出国前就应该加入一些留学生团体。到达国外大学只是留学生涯的开始，在海外4年甚至更长的学习生活，需要有一个自己的社交圈和人际关系网。在国外求学期间肯定会遇到各种各样的问题，学生对父母一般是报喜不报忧。另外，海外留学首先面对的是寂寞，如果要解决好这个问题，就要学会人际交往，有自己的朋友圈。这样，通过在国外的同学朋友的指导帮助，不但可以更快地适应、安顿，也可以在学业和生活方面少走弯路。

出国留学利弊分析

一、学术方面

利：中国的高等院校有很多，但是高等学府中教育质量高的并不多，世界一流的大学也不多，在各个专业领域的教育水平还有一些欠缺。相对来说，欧美一些大国在教育事业方面有很强势的优势，比如师资力量，教学硬件设施，科研水平，就业前景方面。所以对于申请读一些在中国不是强项的专业的同学，出国留学嘴一个考虑的就是学术方面的优势。

弊：国外的语言与中文的描述是非常不同的，在一些专业领域，中文的专业翻译成英文以后的专业学习的内容与中国学习的并不相同。国外大学在一些专业领域的概念与中国的思维有很多的出入。所以申请留学的之前要弄清楚自己到底要学什么，而学校会教什么。

二、文化方面

利：西方文化有很多的精华内容值得我们学习的，有很多他们的发展方式和发展模式是中国没有应用的，所以留学海外除了学术方面的学习，文化方面的交流也是一个很大的优势。

弊：因为西方文化有很多与中国文化不同的地方，可能因为这个中国文化思想在心里的根深蒂固，外国文化并不能与中国文化交流只能碰撞或者是冲突。这些冲突会让人非常的不舒服。

三、语言方面

利：更容易学会英语或者是掌握一门其他外语。更有国际发展的实力。

弊：对外语环境的不熟悉会容易在生活和交流方面造成更多的不方便。

四、安全方面

国外的多数学校都是安全的，但是有些国家在某些方面的管制相对宽松，所以学校是很容易引起_的地方，在安全方面相对来说，可能中国的学校要好一点。

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