市场营销专业个人留学申请书2023年

由 范文百科 分享时间：2023-07-24 12:14:05 加入收藏我要投稿点赞

很多人出国留学是为了改变现状。有不少这样的人，他们已经在国内拥有非常好的工作，但是他们渴望一份在职业发展上的超载。这里给大家分享一些市场营销专业个人留学申请书2021年，欢迎阅读!

市场营销专业个人留学申请书2021年

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

留学澳大利亚行李准备清单

一、行李准备

1.基本的东西就不要带了~

像一些沐浴露，牙膏啊等等，这些基本的东西完全是可以到了之后再买的。当然，这也不是绝对的，我只是说，一定不要过度打包，行李太多会造成很多不便。当然，可以带一些简单的旅行套装还是可以的。

2.要带一双舒服的鞋

如果你只带着一双鞋，那也一定要带穿着最舒服的鞋!尽管听起来像是你妈妈反复说的话，但这是真理，到了你就会知道有多重要。

3.不要打包太多季节性的衣服

不要觉得澳洲只有夏季，所以行李箱都装满了短裤T恤!你要为一切的天气可能做好准备，同时要记得，澳洲的季节和国内是相反的，澳洲也是有冬天的!

4.要在随身行李中带换的衣服和必需品

以防出现意外情况，所以，在随身行李中准备充分。

5.不要让重要物品离开你的视线

一些重要物品，例如护照，机票，信用卡，现金，通知书等，都要放在随身行李中。最糟糕的事情就是，你到达了机场，却找不到自己托运行李，所以，不要把重要物品放在托运行李中。我一般都会把重要的文件和钱包封闭袋子中，永远不要让重要物品离开你的视线。

6.不要直接把衣服都扔在行李箱

合理安排好行李箱空间有一百种方式，可以卷起来，可以叠起来，可以用最节省空间的方式。

7.要带几件国内的小礼物

尤其是，你选择寄宿家庭的方式。他们收到这些礼物会非常高兴，当你离开也会赠送你当地的礼物。

8.不要带太多的舒适物品

你最喜欢的小物品?可以!家人朋友的照片?可以!舒服的小毯子?可以!但是，一定不要太狂热，把所有熟悉的东西都塞进行李箱就不太合适了。你是去国外开始一段新的，完全不一样的经历的，创造新经历也很重要。

二、带多少现金

1.澳元是澳大利亚的法定货币。

澳元硬币全部是5元以下的面额，20的硬币就是20分。具体来说：澳元有纸币和硬币两种形式，纸币面值有 5(紫色)、10(蓝色)、20(橙色)、50(黄色)和 100元(绿色)。5元以下的面额由于使用频繁容易磨损全部为硬币，5 澳分、10 澳分、20 澳分、50 澳分，以及金色的 1 澳元和 2 澳元。澳元是澳大利亚的法定货币。

2.第一次去澳大利亚留学，身上带多少现金合适?

澳大利亚海关规定，入境者携带数量为10000或以上澳币或是等量的其他货币时必须申报，因此不要偷偷将学费以现金的形式装在包中带到澳大利亚，以免在海关遭到处罚。近年来，国人喜欢随身携带大量现金的习惯，也使得中国留学生很容易成为犯罪分子的攻击目标。

澳大利亚是一个金融业相当发达的国家，有为数众多的国际联网信用卡和借记卡服务网点，而且大多数商店和超市都可以刷卡消费，现金以外的金融产品使用也非常方便，所以完全没必要随身携带太多现金。从很多老留学生的个人经历来看，一般建议现金携带不超过1000澳元，可以选择旅行支票、汇票和银行卡的组合方式作为现金的有效补充。

三、需要带的文件

获取经过认证的学习成绩单英文翻译件;

获取与课程相关的工作经验证明英文翻译件(用于申请减免学分或申请在选定的领域内从事兼职工作);

去澳洲留学，向澳大利亚使领馆查询自己携带的药品是否可以合法进入澳大利亚，从医生那里得到信件，由医生解释您的健康状况;

从医生那里获取药物处方及药物成分的英文翻译件;

如果需要，去看牙医或眼科医生(“海外学生医疗保险OSHC”不包含看牙医或眼科医生的费用，所以，在澳大利亚看牙医或眼科医生要比国内贵);

兑换澳币，以备到达澳洲时使用。开具到达澳洲后可以兑付的澳币汇票或旅行支票，保证有资金可以使用;

向开户银行了解到达澳洲之前，是否可以开立一个澳大利亚银行账户。如果可以，请家人帐通过转账将资金汇入您在澳洲的银行账户，也可以在到达澳洲之后，开设一个银行账户。

澳大利亚留学住宿费用

1、校内宿舍

在澳洲其实大部分的学校都是有学生宿舍的，这些宿舍是提供给留学生或者是离家里比较远的学生，而且在学校里住是很方便的，离教室也非常近。在设施上，这些宿舍基本都有家具等等这些，而且安全上也能够让学生放心。在宿舍里住一周大概是在200-500澳币不等。

2、寄宿家庭