剑桥商务英语BEC高级阅读题精讲

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商务英语BEC高级阅读题精讲1

Read the article below about expanding a retail business.

Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.

For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.

There is an example at the beginning, (0)

Should you open a second branch?

Choosing to expand your business by opening a second location can be one of the best decisions you’ll ever (0)____, or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.

Firstly – your cash flow. Like starting up any business, a second location (22)____ a large initial investment and usually takes a long time to turn a profit. Look at your firm’s accounts carefully. If these (23)____ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.

Secondly – your personnel and systems. If you don’t have a management team (24)____ place already, you should probably think about establishing one before opening a second branch. The same (25)____ in the case of operating systems and controls. The better organized your business now, the better organized your second location will be, too.

Also, you need to think about your market. Is your current site doing as much business as it can (26)____, or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27)____ that just because your business is successful in one town, it will immediately succeed in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new branch to answer the specific needs of these markets.

Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30)____ so much work that you can’t honour your commitments.

Example :

A have B decide C do D make

0 A B C D

21 A arrive B come C reach D approach

22 A contains B includes C involves D consists

23 A tell B present C show D exhibit

24 A at B in C by D to

25 A applies B refers C concerns D relates

26 A deal B hold C handle D cope

27 A assume B trust C rely D count

28 A connecting B neighbouring C surrounding D matching

29 A invent B amend C design D innovate

30 A through B up C down D on

商务英语BEC高级阅读题精讲2

Read the text of the job advertisement below.

In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of does not fit in with the sense of the text. Some lines, however,are correct .

If a line is correct, write CORRECT on your Answer Sheet.

If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your Answer Sheet .

The exercise begins with two examples, (0) and (00) .

0

Example :

COMMERCIAL DITECTOR REQUIRED

0 We are a dynamic and ambitious food manufacturer supplying the grocery sector

00 and are entering an extremely exciting period of new change as we focus on our

41 strategy how to achieve market leadership. We are at present seeking a new

42 commercial director. If you are the type of a person who can demonstrate the

43 energy and insight to drive a business forward looking as part of a team, this may

44 well be the perfect opening for you. We need appoint a committed professional who

45 will assume full responsibility for the company’s entire commercial operation. The

46 commercial director will have report directly to the general manager and will be

47 expected to provide with both leadership and hands-on coaching to the staff. This

48 high-profile role will involve in the implementing and developing of commercial

49 strategies that will make maximize the profitable growth of the company. The

50 person appointed will already have demonstrated sure success at a senior

51 commercial level for a minimum of three years time in a food manufacturing

52 company and will possess exceptional leadership qualities and commercial skills.

商务英语BEC高级阅读题精讲3

0 Lack of self-confidence will put you at a disadvantage in a negotiation .

0 A B C D E

1. This company has been involved in diversifying its business activities.

2. Although this company is doing well, it has a number of internal difficulties to deal with

3. This company has reduced the profits it makes on individual items

4. One statistic is a less accurate guide to this company’s performance than another

5. The conditions which have helped this company are likely to be less favourable in the future

6. This company’s share price has been extremely volatile over the last twelve months

7. This company is likely to be the subject of a takeover bid in the near future

8. This company’s performance exemplifies a widely held belief

A 　Chemical Company

Masterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at ￡ 6.75

B 　Hotel Group

During the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.

C 　High-tech Company

This time last year a share in Usertech was worth just over ￡ 1. six months ago it was worth ￡ 40. today it is priced at under ￡ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.

D 　Building Company

Renton’s share price has risen gradually over the past year from ￡2.4 to ￡ 3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.

E 　Pottery Manufacturer

Milton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.

商务英语BEC高级阅读题精讲4

Read the text about career-planning services.

Choose the best sentence from the opposite page to fill each of the gaps .

For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .

Do not use any letter more than once .

There is an example at the beginning .(0)

Your Career Path Can Lead You Anywhere

We used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0)_____ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.

Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)____ For most people this degree of certainty about the future does not exist.

Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) _____ We must face the uncertainties of a portfolio career.

It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is accelerating , as a result of which traditional career plans will be of very limited use. (11)_____ They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already account for about half the workforce. (12)______ We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.

Many employers encourage staff to write a personal development development (PDP) (13)_____ Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of wider career plan –setting out alternative long-term learning needs and a plan of self-development.

A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14)_____ Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.

0 A B C D E F G H

A This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.

B. It carries an implicit assumption that we ourselves, and the jobs we enter, will change little during our working lives.

C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of becoming one of the.

D this is a summary of one’s personal learning needs and an action plan to meet them.

E Consequently, they must now accommodate a number of objectives and enable us to prepare for each on a contingency basis.

F However, it warns that employers often identify training needs through formal appraisals, which take too narrow a view of development.

G . Such a freelance of consultant would be constantly in demand.

H We were expected to work towards that one clear goal and to consider a career change as a bad thing.