BBC步入商界Unit 17 Comparing Products and Prices 比较产品和价格
Unit 17 Comparing products and prices 比较产品和价格KATE MCKENNA: The Boss isn' t doing as well as we had hoped.
凯特．麦凯纳：“大老板”销售没有我们预计的好。
We didn' t launch at the right time.
我们推出产品的时间不太合适。
I myself don' t think the market was ready for us.
我本人认为市场还不成熟。
Dealer Dan came later and cheaper...Maybe we should move downmarket in a couple of key territories.
“商人丹”推出的时间迟，价格又便宜…… 或许我们该在几个主要地区把市场放在低收入消费者身上。
EDWARD GREEN: Excuse me, can I interrupt?
爱德华．格林：打扰一下，我能插一句吗？
DON BRADLEY: Sure.
堂．布拉德利：当然。
EDWARD GREEN: I' ve just had a call from Danny Mcneil at Eromart.
爱德华．格林：我刚刚接到丹尼．麦克内尔的电话。
KATE MCKENNA: Oh really?
凯特．麦凯纳：哦，真的吗？
EDWARD GREEN: He wants a meeting to discuss discounts.
爱德华．格林：他想开个会讨论一下优惠的问题。
Although he' s talking about a substantial order, he wants better terms than I can authorise.
尽管他说的订货数量很大，但他要的条件已经超出了给我的授权。
Would you prefer to deal with him yourself?
你要不要亲自处理？
DON BRADLEY: How larger a discount does he want?
堂．布拉德利：他要多大的优惠？
EDWARD GREEN: He didn' t say.
爱德华．格林：他不肯说。
But I think it' s higher than anything we' ve ever given before.
但我想比我们之前所有的优惠都高。
He loved the product, though.
不过，他到是喜欢这件产品。
I think he' s ready to negotiate.
我认为他是可以沟通的。
DON BRADLEY: I think it' s time that we worked on this together.
堂．布拉德利：我认为到了我们齐心协力做这件事情的时候了。
Do you agree?
你同意吗？
EDWARD GREEN: Yes!
爱德华．格林：同意!
KATE MCKENNA: Edward, are you coming down to the workshop?
凯特．麦凯纳：爱德华，你要来研发室吗？
Derek wants to show us his latest idea.
德里克想给我们看一下他最新的想法。
EDWARD GREEN: Okay. I' ll join you later.
爱德华．格林：好的。我过会来。
DON BRADLEY: No, I think Derek wants to talk to the whole team.
堂．布拉德利：不，我认为德里克想告诉整个团队。
Come on!
来吧!
KATE MCKENNA: Well, it' s a terrific idea, but how much will it cost to develop?
凯特．麦凯纳：嗯，是个好注意，但生产出来要多少成本？
DEREK JONES: Not as much as you think.
德里克．琼斯：不会比你想的多。
KATE MCKENNA: It will be too expensive.
凯特．麦凯纳：会太贵的。
DEREK JONES: No, not really.
德里克．琼斯：不，不会。
I have prepared a long, detailed, careful analysis of the development costs.
我已经准备了一份详尽严谨的生产成本分析。
See for yourself.
你们自己看吧。
KATE MCKENNA: It will never sell.
凯特．麦凯纳：销路不会好。
Who' s the market for this?
谁是目标市场？
DEREK JONES: It is more upmarket than Big Boss but it will still appeal to kids as well as executives and office workers.
德里克．琼斯：这比“大老板”还要接近高消费市场，但也会吸引儿童以及经理人和办公室工作人员。
KATE MCKENNA: But that' s the problem Derek.
凯特．麦凯纳：不过，德里克，这就是问题所在啊。
There' s no market focus.
没有市场焦点。
Do you remember the Easirite two years ago?
你还记得两年前的Easirite 吗？
We had a beautiful well-designed but expensive product.
我们这款产品外表美观、设计精美但价格太高。
It was great.
产品很不错。
Parents and children could both use it.
家长和孩子们都用。
But could we sell it?
但我们有卖动吗？
No, it failed because we hadn' t defined our market.
没有，我们没有成功就是因为没有划定市场。
DEREK JONES: But this is different.
德里克．琼斯：但这款不同。
This is more fun than Easirite.
这个比Easirite还有趣。
DON BRADLEY: The costings look okay, but it has too many moving parts.
堂．布拉德利：生产费还好，不过活动的部件太多。
DEREK JONES: So does a car, but that seems to sell.
德里克．琼斯：汽车也是这样啊，还不是照卖不误。
KATE MCKENNA: That' s not the point.
凯特．麦凯纳：问题不在这里。
The more moving parts you have the more likely something will go wrong
活动的部件越多，出错的可能性就越大。
DEREK JONES: I don' t agree.
德里克．琼斯：我不同意。
DON BRADLEY: Let抯' s just hold on a second and think about this.
堂．布拉德利：我们先等等，仔细考虑一下。
Derek, you like the concept and think it will sell; Kate, you can' t see a market for it.
德里克，你喜欢这个概念，并且认为会有市场；凯特，你认为不会有市场。
KATE MCKENNA: I can' t see where it fits in our product range.
凯特．麦凯纳：我看不出这件产品该归入那个系列。
DON BRADLEY: I' m inclined to agree with Kate.
堂．布拉德利：我倾向凯特的意见。
This is much more expensive than anything else we market.
这件产品比我们销售的任何产品都贵。
KATE MCKENNA: Although it' s a wonderful idea, we just won' t be able to sell it.
凯特．麦凯纳：虽然想法很棒，我们却卖不动。
You must see that yourself, Derek.
德里克，你本人也一定是这样看的吧。
DEREK JONES: Well not really...
德里克．琼斯：也不是……
DON BRADLEY: Edward, what do you think?
堂．布拉德利：爱德华， 你认为怎么样？
EDWARD GREEN: Can I just check something here Derek?
爱德华．格林：德里克，我能不能先确认一下？
Are you saying that there is a plastic thin enough and flexible enough to make this realistic?
你是不是在说有这样一种够细又够柔韧的塑料来使这一切成为现实？
DEREK JONES: Exactly.
德里克．琼斯：一点不错。
EDWARD GREEN: That' s brilliant.
爱德华．格林：太好了。
On paper, I think it' s the most remarkable thing I' ve seen.
从理论上来说，我认为那是我见过的最非凡的东西。
DON BRADLEY: Well, maybe Edward has something.
堂．布拉德利：或许爱德华有这方面的资料。
Maybe we ought to have a closer look.
或许我们该看的得更细些。
DANNY MCNEIL: I don' t know what' s happened to your boss.
丹尼．麦克内尔：不知道你老板有什么事。
He knows I never start my meetings late.
他知道我从不晚开会的。
Do you want to wait here for Don or would you rather look around?
你要在这儿等堂还是四处走走？
EDWARD GREEN: If it' s alright with you, I' d like to look around.
爱德华．格林：如果你没什么问题，我想四处走走。
DANNY MCNEIL: Good choice.
丹尼．麦克内尔：选的不错。
DANNY McNEIL: Of course, I have two or three meetings a day with sales people like you.
丹尼．麦克内尔：当然，我每天和跟你一样的销售人员开2、3次会。
EDWARD GREEN It' s very good of you to see me.
爱德华．格林： 你能来看我真是太好了。
DANNY MCNEIL: I always talk to my suppliers myself--it' s the best way of working.
丹尼．麦克内尔：我一直跟我的供应商讲--这是最佳的工作方式。
And I always prefer to bring them down here--they get a better idea of our operation.
并且我总是把他们带到这里--他们会有更好的运营想法。
They must understand how we work.
他们必须明白我们是怎样工作的。
Our success is based upon a certain formula.
我们的成功是有一定的规则的。
Whereas most supermarkets target individual territories, our products are pan-European.
尽管大多数超市把目标市场定在单个的区域，我们的产品是面向全欧洲的。
We always buy in the products with the best sales performance--products with a proven track record.
我们总是购买销售最佳的产品--那些被证明有记录的产品。
We look for the biggest discounts, and we usually get them.
我们寻求最大的优惠，通常我们也会得到最大的优惠。
DANNY MCNEIL: Mcneil.
丹尼．麦克内尔：麦克内尔。
DON BRADLEY: Danny, it' s Don Bradley here.
堂．布拉德利：丹尼，我是堂．布拉德利 。
DANNY MCNEIL: Good Morning, Don.
丹尼．麦克内尔：早上好， 堂。
I thought I was meeting you here.
我原以为会在这里跟你见面的。
DON BRADLEY: I' m sorry Danny.
堂．布拉德利：对不起，丹尼。
That was the plan, but I' m going to be late.
本来计划是这样的，但我会迟点。
This meeting is taking longer than expected.
这次会议比预期的要长。
DANNY MCNEIL: Oh. When can you get here?
丹尼．麦克内尔：哦。你什么时候可以到这里？
DON BRADLEY: I' ll be there as soon as I can.
堂．布拉德利：我会尽快赶到那里。
Is Edward with you?
爱德华跟你一起吗？
DANNY MCNEIL: He is.
丹尼．麦克内尔：他在。
DON BRADLEY: Could you start the meeting without me?
堂．布拉德利：你可以不要管我，开始开会吗？
Edward knows the situation.
爱德华知道情况。
Oh, and can I have a quick word with him?
哦，我能跟他很快地说两句吗？
DANNY MCNEIL: I' ll pass the phone to him.
丹尼．麦克内尔：我会把电话给他。
DANNY McNEIL: Okay. It' s for you--it抯 Don Bradley, he抯 got a problem.
丹尼．麦克内尔：好的。找你的--是堂．布拉德利，他出点问题。
EDWARD GREEN: Oh, thanks.
爱德华．格林：哦，谢谢。
DANNY MCNEIL: Would you like a word in private?
丹尼．麦克内尔：你们要私下谈吗？
EDWARD GREEN: If you don' t mind.
爱德华．格林：如果你不介意。
DON BRADLEY: Sorry Edward.
堂．布拉德利：抱歉，爱德华。
I' m stuck in a meeting here.
我还在这边开会。
You' ll have to deal with Mcneil by yourself.
你得自己对付麦克内尔了。
EDWARD GREEN: Oh.
爱德华．格林：哦。
DON BRADLEY: Can you talk?
堂．布拉德利：你说话方便吗？
EDWARD GREEN: Yes, he' s stepped away for a few minutes.
爱德华．格林：是的，他离开了几分钟。
Do you really want me to negotiate?
你真的想让我谈判？
Wouldn' t you rather postpone the meeting?
你不能推迟会议吗？
DON BRADLEY: How do you feel about it?
堂．布拉德利：你认为呢?
EDWARD GREEN: I' m happy to go ahead, I think.
爱德华．格林：我认为，我会很高兴可以继续下去。
DON BRADLEY: You don' t sound sure.
堂．布拉德利：你语气不是很肯定啊。
EDWARD GREEN: I' m not.
爱德华．格林：是不肯定。
DON BRADLEY: Look: we' ve talked about this negotiation.
堂．布拉德利：听我说：我们谈过这次谈判。
You know the game plan.
你也知我们的计划。
Do your best...I' ll be there as soon as I can.
尽力去做……我会尽快赶过去。
EDWARD GREEN: Okay Don.
爱德华．格林：好的，堂。
I' ll do what I can. See you later.
我会尽力的。稍后见。
DANNY MCNEIL: Okay?
丹尼．麦克内尔：好了？
EDWARD GREEN: Yes, thanks.
爱德华．格林：是的，谢谢。
DANNY MCNEIL: So Don can' t make it.
丹尼．麦克内尔：这么说堂赶不及了。
Oh well, right, what was I saying?
哦，好吧，我刚刚说到哪儿了？
Oh yes: discounts.
哦，对了：优惠。
EDWARD GREEN: We' re certainly happy to talk about possible discounts.
爱德华．格林：能谈一下可能的优惠，我们是十分开心的。
DANNY MCNEIL: You see this?
丹尼．麦克内尔：你看到了吗？
EDWARD GREEN: Yes.
爱德华．格林：是的。
DANNY MCNEIL: How many of these do you think we' ve sold in Europe in the last month?
丹尼．麦克内尔：你认为我们上个月在欧洲售出了多少？
EDWARD GREEN: 1,800 - 2,000.
爱德华．格林：1,800 - 2,000件。
DANNY McNEIL: We sell more than that weekly.
丹尼．麦克内尔：我们每周的销售量都比这多。
EDWARD GREEN: How much do you sell it for?
爱德华．格林：你们的定价是多少呢？
DANNY MCNEIL: This retails in France for 130 FF--we sell it much cheaper--90FF.
丹尼．麦克内尔：这个在法国的零售价是130法郎--我们卖的很便宜--90法郎。
EDWARD GREEN: That' s very impressive.
爱德华．格林：很不错嘛。
DANNY MCNEIL: I work on higher volumes and I have to move products faster than any other retailer.
丹尼．麦克内尔：我们做的是更大的量，我必须比其他的零售商工作要快。
That means I operate on smaller margins.
这就意味着我的利润率很低。
And, I repeat, I expect the largest discounts in the industry.
我再次重复，我想要这行里最大的优惠。
But over here--here' s a product that failed.
但，这儿--这个产品我们没有成功。
We made a mistake with this one--of course, I didn' t select this one myself.
我们在这个产品上犯了错--当然，这个不是我本人选的产品。
Right you' ve seen how our operation works.
好了，你也了解了我们的运作情况。
You know what I' m after.
你也知道我想要的是什么。
Let' s get down to business.
我们就公事公办吧。
Would you prefer to talk here or in my office?
你愿意在这儿还是到我的办公室谈？
EDWARD GREEN: The office is fine.
爱德华．格林：到办公室吧。
